Glen T. Cameron

Professor and Maxine Wilson Gregory Chair in Journalism Research

E-mail: camerong@missouri.edu
Web site: Health Communication Res Ctr
Office phone: (573) 884-2607

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Research Interest

Communication Management Theory, Health Communication Evaluation, New Technologies in Communication, Information Pollution in Mass Media and Information Processing of Media Messages

Research

Dr. Glen T. Cameron is the co-director and scientific advisor of the Health Communication Research Center at the University of Missouri-Columbia. He has received many academic awards and honors, including in 1998 being named Professor and Maxine Wilson Gregory Chair in Journalism Research at the University of Missouri School of Journalism. In bibliometric analyses of journalism and mass communication scholarship, he is cited as the most published researcher nationally in major refereed journals over the past five years. In 1996, he received the Pathfinder Award for Career Research Contributions from the Institute for Public Relations Research & Education.

Dr. Cameron's research includes studies of public relations and news production, information processing of news and commercials, and print media advertising, and he is co-author of the leading introductory text to public relations, Public Relations: Strategies and Tactics, published by Allyn & Bacon, now in its seventh edition. His direction of research projects for Center for Advanced Social Research (CASR) clients has included 40,000 health-related phone interviews covering topics such as alcohol abuse, tobacco use, and child well-being.

Other notable scholarly accomplishments include several additional textbooks as well as the development of the contingency theory of conflict in public relations. He also worked to develop Publics PR Research Software™, a program widely used in marketing and public relations research, and founded Empiricom, a research enterprise of the Missouri School of Journalism focusing on new media as a tool for journalism and mass communication.

His duties in the Center include working with an interdisciplinary team of researchers to better understand the critical role of mass communication, particularly public relations, in health care. He also provides expert scientific guidance and leadership to HCRC projects, pilot projects, and staff, acting as a resource to the scientific community. He also provides assistance to project leaders for mentoring and training junior faculty and graduate students. In addition, Dr. Cameron works to encourage investigators from relevant disciplines to study cancer communication as part of interdisciplinary teams and increase the number of peer-reviewed publications in the area of communication processes. His expertise in journalism, public relations, and advertising enables him to focus on written, visual, and oral communication issues in his Center advisory role.

Selected Publications

• Hwang, S. W and Cameron, G. T., (2009) "The Estimation of a Corporate Crisis Communication", Public Relations Review, 35 (2)
• Len-Ríos, M. E., Park, S. A., Cameron, G. T., Luke, D.A., & Kreuter, M. (2008). Reporter gender and reporting on breast cancer and prostate cancer in the general audience and black press. Newspaper Research Journal.
• Hwang, S. W., & Cameron, G. T. (2008). Public's expectation about an organization's stance in crisis communication based on perceived leadership and perceived severity of threats. Public Relations Review, 34, 70-73.
• Hwang, S. W., & Cameron, G. T. (2008). The Elephant in the Room is Awake and Takes Things Personally: The North Korean Nuclear Threat & the General Public's Estimation of American Diplomacy. Public Relations Review, 34, 41-48.
• Jin, Y., Pang, A., & Cameron, G. T. (2007). Different means to the same end. Journal of International Communication, 13(1), 39-70.
• Jin, Y. & Cameron, G. T. (2007). The effects of threat type and duration on public relations practitioner's cognitive, affective, and conative responses in crisis situations. Journal of Public Relations Research, 19(3), 255-281.
• Cho, S. & Cameron, G. T. (2007). Power to the people – health PR people that is! Public Relations Review, 33(2), 175-183.
• Cohen, E., Caburnay, C., Luke, D., Kreuter, M.W. and Cameron, G.T. (2008) Cancer Coverage in General Audience and Black Newspapers. Journal of Health Communication, 23, 1-9.
• Qi Qiu & Cameron, G. T. "A Public Relations Perspective to Manage Conflict in a Public Health Crisis," Dispute Resolution Journal, (In Press).
• Glen Cameron, University of Missouri; Charles Santerre, Purdue University; Susan Kundrat, University of Illinois at Urbana-Champaign; Marjorie Whitman, University of Missouri; Anna-Sigrid Keck, University of Illinois at Urbana-Champaign; Elizabeth Jeffery, University of Illinois at Urbana-Champaign, "Reaching Out: Dietary Bioactive Components in Foods and Supplements," Journal of National Research Initiative Competitive Grants (2007), no.8.

Books Authored/Co-authored

• Wilcox and Cameron, Public Relations: Strategies and Tactics, 9th, Boston: Allyn & Bacon, 2009.
• Qi Qiu & Cameron, G. T. Building a Media Agenda on Prosocial Issues: What Factors are at Work to Influence Effectiveness? Saarbruecken, Germany:VDM Verlag, 2008.
• Cameron, Wilcox, Reber and Shin, Public Relations: Managing Competition and Conflict, 1st, Boston: Allyn & Bacon, 2008.